Creating a liquidity event through IPO or M&A requires many corporate development initiatives throughout the life span of a company. Rainmaker assists in the execution of these initiative based on stage and maturity of a clients business: an early stage client may need its first validating customer or partner, a later stage company may want to develop a growth through acquisition strategy, and new market entrants may want to evaluate how their existing assets would be deployed in new segments.

No matter where a company is on this continuum, RainMaker has the expertise and competencies to guide our clients to a successful conclusion.

Corporate Development

Companies at an early stage of development require corporate development for a number of reasons, including growth and partnerships as validation for ongoing fundraising or to enter new markets in a cost effective manner. With the speed with which the market is evolving and consolidating, corporate development strategies can rapidly have an impact on future liquidity.

RainMaker is well versed in helping clients enter new markets or source alternative distribution channels. We are comfortable with the challenges associated with finding the first customer or partner in a region. Our executable process has been developed over ten years and leverages both our market expertise and deep industry relationships.

Merger & Acquisition Services

RainMaker's M&A services are a natural extension of our corporate development work. For sell-side clients the fundamental objective is to create options and position the client to be acquired as opposed to being “for sale.” Our approach is different - we cultivate the relationship with the buyer, optimize timing, and find the most strategic fit, all to maximize shareholder value. Critical elements include, pre-deal packaging and positioning, target specific financial analysis, and organizational and technical integration analysis.

For buy-side clients we not only provide transaction management services, but we uncover unique opportunities resulting in a richer pipeline of options. This reduces the risk caused by a reactionary or “opportunistic” M&A strategy and replaces it with a proactive one that fits the clients' long term objectives and increases the likelihood that the deal exceeds ROI expectations.

Strategic Analysis

A combination of a complex ecosystem and the proliferation of innovation by early stage companies have created opportunities for “established” companies in the Broadcast, Media and Telecom markets. These emerging products and services have reorganized the competitive landscape in a number of market segments, particularly with regard to the distribution of digital content. RainMaker has history of providing market entry services to large clients interested to launch new business initiatives that require new competencies, business models and relationships.